The Olympic Games begin on July 27, a scant six days from now. Coca-Cola has a long-standing history with the Olympics. They are the longest continuous sponsor of the Olympics since 1928. The world will be focused on London, England and international competition. The purpose of this blog post is to share what is known about the strategic partnership between Coca-Cola and Spotify.

The London 2012 Olympic & Paralympic Games unites us all. I love that music plays a strategic role in motivating us for the  Olympiad. Every time I see the  London Calling  commercial by British Airways I bristle with anticipation. It’s raised The Clash, “The Only Band That Matters” to a new level with a new audience. Here is the UK version… (Go Team USA!)

The Olympics opening ceremony will be closed out by Paul McCartney. This video from Paul is a great tongue in cheek about…

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